How well has your business transitioned from a volume-driven to a value-driven model? Pharma has made the shift from volume to value, but just how successful are these new commercial models proving to be? Customer first...

Sales numbers are no longer the gold standard for measuring commercial success. What is? The maturing key account management (KAM) model has transformed the way customer-facing teams operate: the challenge now is to use...

The latest thinking on patient-centric structures and strategies  How are drug companies responding and adapting to the inexorable pull towards the patient-centric world? Patient centricity has been a buzz...

How to deliver excellent customer experience to patients  Listening to patient needs and providing relevant support and information lies at the heart of delivering customer experience (CX) excellence.  Being...

A physician’s good customer experience is your biggest asset! Positive customer engagement with healthcare professionals (HCP) builds loyalty to your brands and trust in your company.  In a crowded market,...

How can pharma marketing effectively meet future communication challenges in a rapidly changing market place? A shift in therapy decision making, the need for evidence to support brands and more informed patients are...

Are you getting left behind your competitors in a multichannel marketing world? Your audience’s needs are changing. Are you delivering the right information, to the right people, at the right time, in the right...

Dozens of new health apps for smartphones and tablets are produced monthly. Hundreds of thousands already exist. What does it take for a patient app to stand out in this crowded space? What are the essential ingredients...