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New Commercial Models: Benchmarking Pharma Companies [2018]
How well has your business transitioned from a volume-driven to a value-driven model? Pharma has made the shift from volume to value, but just how successful are these new commercial models proving to be? Customer first...
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Benchmarking Pharma’s MSL Capabilities
Are you convinced your MSL teams are keeping up with evolving market practice? The best medical science liaison (MSL) teams have made significant changes to adapt to a whole new world. The pharma companies getting the...
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KAM Metrics: Driving efficiency and measuring success
Sales numbers are no longer the gold standard for measuring commercial success. What is? The maturing key account management (KAM) model has transformed the way customer-facing teams operate: the challenge now is to use...
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Adherence – What Do Pharma Really Know
Adherence – What Do Pharma Really Know The entire industry is talking about patient centricity but are the right steps being taken to address the most fundamental patient issue: non-adherence? Is ‘big...
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Patient-centric pharma: Advancing the new business model
The latest thinking on patient-centric structures and strategies How are drug companies responding and adapting to the inexorable pull towards the patient-centric world? Patient centricity has been a buzz...
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Measuring Marketing Channel Effectiveness
Realizing ROI from Multichannel Marketing: new report reveals keys to success Multichannel marketing (MCM) certainly isn’t new for pharma marketers – so why is internal commitment and ongoing...
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Customer Experience (CX) in Patient Engagement: Raising the patient experience bar
How to deliver excellent customer experience to patients Listening to patient needs and providing relevant support and information lies at the heart of delivering customer experience (CX) excellence. Being...
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Success in Value Added Services: Delivering Better Patient Outcomes
Win market share, maximise reimbursement and patient adherence with Value Added Services Your competitors are winning market share, improving patient adherence and creating strong partnerships with payers and...
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Customer Experience (CX) in Physician and HCP Engagement
A physician’s good customer experience is your biggest asset! Positive customer engagement with healthcare professionals (HCP) builds loyalty to your brands and trust in your company. In a crowded market,...
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Charting the Future of Pharma Multichannel Marketing
What’s the future of multichannel marketing? 90 marketing professionals identify key trends What will pharma’s multichannel marketing (MCM) look like in 2020? What channels will attract more...
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Pharma Marketing 2020: Drivers of change
How can pharma marketing effectively meet future communication challenges in a rapidly changing market place? A shift in therapy decision making, the need for evidence to support brands and more informed patients are...
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Harnessing The Power Of Real World Data
How to collect and interpret the real world data that supports your brand and improves patient outcomes Real world data is being employed across a wide spectrum of pharma’s activities and is proving itself in a...
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Commercial Excellence in Multichannel Marketing
Are you getting left behind your competitors in a multichannel marketing world? Your audience’s needs are changing. Are you delivering the right information, to the right people, at the right time, in the right...
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Patient Centric Pharma: Restructuring business for better outcomes
Is “patient centricity” a passing fad? Experts say it’s here to stay. In fact, it’s been called a “strategic necessity.” Companies like Pfizer and Sanofi know it. Patient Centric...
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Patient-Centric Mobile Apps: Key Opportunities and Challenges for Pharma
Dozens of new health apps for smartphones and tablets are produced monthly. Hundreds of thousands already exist. What does it take for a patient app to stand out in this crowded space? What are the essential ingredients...
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Commercial Excellence in Rare Diseases and Orphan Drugs
Developing therapies for orphan diseases is attracting much industry interest with the promise of profits. But what are the specific R&D, regulatory, stakeholder and market access issues you need to understand and...
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