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  • Leveraging the iPad to Optimise MSL Impact
    Learn More Leveraging the iPad to Optimise MSL Impact
    Although 80 percent of pharma companies have already deployed iPads to their sales reps, many other companies have overlooked the new opportunities for iPad use by medical science liaisons (MSLs) in the field. Some...
  • Managing Real World Data
    Learn More Managing Real World Data
    This definitive report on RWD helps pharma companies navigate the complexities of developing, accessing, and using real-world data sources, and provides guidance on developing a successful RWD strategy. Key RWD concepts...
  • Pharma’s Future Role in CME
    Learn More Pharma’s Future Role in CME
    Over the last 10 years, every aspect of continuing medical education (CME) has endured major changes, forcing several pharmaceutical companies to reassess their future position in this important industry sector. Consider...
  • Effective Sales and Marketing Strategies for Orphan Drugs
    Learn More Effective Sales and Marketing Strategies for Orphan Drugs
    Effective Sales and Marketing Strategies for Orphan Drugs summarises the main issues, challenges and tactics involved in launching new pharma products for rare diseases. The report compares the critical differences...
  • Managing Investigator Initiated Research
    Learn More Managing Investigator Initiated Research
    Investigator-initiated research (IIR) is a vital aspect of the full life-cycle management of many drugs and devices, providing needed scientific and clinical information, as well as supporting the discovery of innovative...
  • Tapping Social Media for Clinical Trial Recruitment
    Learn More Tapping Social Media for Clinical Trial Recruitment
    With an estimated 80% of all clinical trials failing to achieve enrolment goals, sponsors are constantly seeking new and better techniques to attract the right patients. In 2011, nearly one in every five minutes spent...
  • Engaging KOLs: new thinking on thought leader development
    Learn More Engaging KOLs: new thinking on thought leader development
    Key opinion leaders (KOLs) play a vital role in the effective development and marketing of drugs and medical devices. However, restrictions are increasingly being imposed on the ways in which Medical Science...
  • Meeting KOL Needs: What Pharma Needs to Know
    Learn More Meeting KOL Needs: What Pharma Needs to Know
    The role of the Key Opinion Leader (KOL) has changed over the past 30 years. And it's about to change again. Once viewed with suspicion by their non-consulting peers, clinicians are now considered less significant if...
  • KOL Relationship Development: Leveraging Social Media Platforms
    Learn More KOL Relationship Development: Leveraging Social Media Platforms
    KOL Relationship Development: Leveraging Social Media Platforms is a compelling examination of the rise of social media as an informal, but increasingly important interactive marketing tool. Critically, it looks at...
  • Academic Detailing: Pharma Fights Back
    Learn More Academic Detailing: Pharma Fights Back
    In Academic Detailing: Pharma Fights Back, FirstWord Dossier examines the use of academic detailing to educate physicians and asks what impact the practice is having on the pharmaceutical industry. The report questions...
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